Researching an email marketing service is important. You need to know the basics of what they offer and what they will charge you. You may find that different email marketing campaign offers will benefit you and your users differently.
There really are only two choices these days when it comes to choosing an email marketing solution. They are Aweber and GetResponse. These are services that cater to corporate clients who envision having lists consisting of hundreds of thousands of prospects, but GetResponse and Aweber are suitable for just about any business. Aweber allow you to have over 25,000 subscribers, but you only pay according to how many subscribers you have and you can upgrade at any time.
There are two options available to you, either monthly or annual billing is available. The annual option is more cost-effective as it provides a discount. Anyone with 25,000 or more subscribers should contact Aweber for a custom quote.
While many sights can accommodate an email campaign with numbers around 10,000 people, many will ask if you have more than that to contact them. The charge for extra names is minimal per month, and may be very well worth the investment to you.
You can trust either of the two companies for email deliverability. Both these companies go by the CAN-SPAM act of 2003 and guarantee you a confirmed email delivery. They send your emails legally and emails are never marked as spam.
Even though GetResponse and Aweber are in compliance with the CAN SPAM act, certain email clients and antivirus programs may still mark HTML emails as potentially dangerous. If you do wish to use HTML email formats, always include a text format as well. Both services allow you to do both.Aweber and GetResponse provide many email templates that you can use, or you can create your own. Most people however prefer to send a plain text email as there is more chance that an email client will mark it as safe.
Don’t rule out email marketing solutions, there are several places that can help you with an email marketing campaign. The biggest benefit is that your investment into an email marketing campaign is low, so it is very easy to recover your cost quickly.
